COMMUNICATION OBJECTIVE

Key objectives for Sanitation and Hygiene Week 2009 are to:

• Increase awareness of the importance of sanitation to one’s daily lifestyle, health and dignity
• Highlight government’s initiatives towards sanitation service delivery
• Improve people’s behavior through the correct use of sanitation facilities and good hygiene practices
• Promote the continued identification, documentation and replication of sanitation best practices.
• Promote innovative approaches towards the acceleration of sanitation implementation programmes.
• Promote programmes to ensure sustainability of sanitation facilities, through their correct usage, operations and adequate maintenance.
• Acquire buy-in and support from key neglected stakeholders and interested parties, like the media and civil society.